Premier Podcast
We meet with window covering and home services industry leaders with the purpose of helping business owners compete and grow their business.
Premier is a leading window covering manufacturing company that is set out to do things differently. We're here to partner with dealers by providing high quality products at a lower cost than our competitors all while helping grow our dealers businesses through effective marketing.
Our podcast is here to help dealers learn more about the state of our industry, discover marketing insights, and hear from other window covering dealers on what is working in their business
Premier Podcast
Episode 4 - From Remodeling Chaos to Window Covering Success
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Summary
In this episode of the Premier Blinds and Shades podcast, host Todd, along with Braden Jones and Greg Glover, engage in a deep conversation with Andy Morstatter, a seasoned professional in the window treatment industry. Andy shares his journey from being a general contractor to launching his own window treatment business, KC Blinds. The discussion covers the challenges he faced during his transitions, the importance of customer service, and effective strategies for lead generation and business growth. Andy emphasizes the significance of Google reviews, networking, and differentiating oneself in a competitive market. The conversation also touches on the future of the industry and the need for quality products and customer experience.
Takeaways
Andy transitioned from general contracting to window treatments for a better work-life balance.
The window treatment industry has less immediate pressure compared to remodeling.
Google reviews are essential for credibility in the window treatment business.
Networking and personal connections are crucial for generating leads.
Vehicle wraps can significantly enhance visibility and brand recognition.
Providing exceptional customer service sets businesses apart in a competitive market.
Understanding customer needs is key to successful sales in window treatments.
Offering unique products can differentiate a business from competitors.
The industry is evolving with more online competition, affecting traditional dealers.
Building strong relationships with manufacturers can improve customer experience.
Titles
From Contractor to Window Treatment Expert: Andy's Journey
Navigating the Window Treatment Industry: Insights from Andy Morstatter
Sound bites
"If you don't have Google reviews, you don't exist."
"You make or break my customer's experience."
"I appreciate you being on the podcast with us."
Chapters
00:00 Introduction to the Premier Blinds and Shades Podcast
01:03 Andy Morstatter's Journey into Window Treatments
03:16 The Shift from Contracting to Window Coverings
06:31 Realizing the Potential in Window Treatments
09:18 Advice for New Dealers in the Industry
12:16 The Importance of Networking and Reviews
15:43 Marketing Strategies: Vehicle Wraps and Visibility
18:57 Learning from Competition and Canvassing Strategies
21:46 Guiding Customers from Appointment to Installation
24:00 Differentiating in a Competitive Market
30:48 Strategies for Business Growth and Industry Trends
39:42 Building Collaborative Vendor Relationships